SurveyMonkey
The link / video above are my two methods i am going to be talking about. One is the film footage of my screening, the other is a link to my survey, which people took in order for me to gain more feedback from a wider range of audience.
The feedback from my screening was very useful as it allowed me to present to a group of people my finished product (advert). The feedback they gave was very useful as all the answers was based on the advert they just watched, not other Lucozade advert that was already out. By just showing my advert it allowed me to gain information on how much my advert would directly affect / interest the public and how well it should sell. Therefore the feedback gained was used with my survey results to see what type of audience it actually attracted, rather than what we wanted it to attract, but in actually fact we attracted out target audience of young, active people.
My findings from my survey was very useful as it allowed me to gain feedback from people who lived all over the world, not just from my school. Therefore i gained information of how well my product and who my product was going to be sold to, and what places / times showing my advert, would have the most impact. Below are some of my findings which was gathered by my questionnaires through Survey Monkey.
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