In order to make sure that our advert had enough lighting and the same / similar lighting each time we shoot for our advert, we filmed it the same time of day and also around the time before lunch so that the sun was high in the sky, so to not only maximise our filming time but also the lighting.
Once we started filming, i instructed them, by telling the actors what i wanted them to do, step by step and also informed my crew where and how i wanted to film the actors performing. This benefit us for our advert as this allowed us to manage what was going on effectively, and made sure that we followed our plan. But when actually filming, sometimes the plan was a bit basic so we may have decided as a group to change something of the movements, angles and performances while out there.
I concidered the health and safety of our actors and crew, as when filming i advised the crew and actors to put on suitable clothing so that they would not be too hot, i advised the actors to wear sun protector so that they did not get burned while in the sun all day. I also made sure that the crew and staff was well hydrated by making sure that there was water and Lucozade available for the crew and actors if need it.
When i was finally finished filming my advert and was ready to move onto editing it, i had to rearrange my clips as there was many bloopers, clips we decided not to use, times when the actors did something wrong, and more. In order for me to tell which one was which (as i had so many clips) i labelled them and deleted the ones that i was not going to use, thus making it easier for me to find the correct clips that i wanted to use for my advert.
One of the many effects i had to use was the fade tool, in order to do this technique i had to select the 'pen tip' icon in the bottom - middle - left hand of the screen. Once selected it, a black line will appear on the clip located on the timeline, i then had to go to where i wanted the fade to start and then click a little further down the line to where i wanted the fading to end (generally at the end of the clip). I then had to select the last dot and drag it all the way down in order to make the screen turn completely black.
Another effect i decided to use was Live Type, in order to put text into my advert. This tool / effect is one of the more simpler to create and use effectively.
The more complicated effect i used was layering, as to make it look like a real advert you have to get good imaged to layer, so that it makes sense and also the use of offer techniques such as fading for the image being layers so that it does not come on the screen too quickly.
I had to import the music i used, i did this by finding a good song that goes with my advert. Once found it i had to convert the songs URL and convert it into a MP3. Once i had done this, i could import it onto my advert and sync it up to my advert so that the song made sense.
I also used adobe photoshop, in order to create lucozade bottles in order for me to use as my final ending. This was quite easy as the task i needed to perform was to delete the bottles background, it was made easier by the fact that i was already familiar with photoshop. The reason i wanted to add a bottle was so that the last thing the audience sees (most likely to remember) is my product, and so that the audience can just focus on our product also.
After i had finished editing my advert, and it was at the level i wanted it at, i had the job of rendering it. This tool allows the user to take the advert out of Final Cut Express but still keep its high definition quality and professional look.
In order to get my advert onto the internet, i decided to upload it onto my YouTube page. This was a simple and quick process, and it only required me to perform a drag and drop from my desktop to the download page, then only required me to title the advert.
Once uploaded, it was available for anyone to view, as long as they have access to YouTube, which only requires internet access.
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