AS2 : T4

When doing our advert we had to take into account any issues that we may have come across / likely to encounter, such as the lighting outside. When we filmed first it was very sunny with very little / no clouds, so when ever we had to film after this day, we had to stop filming when a cloud blocked the sun as it gave us less light and would of made the advert look bad. We also had a similar problem with the rain as like i said when we first filmed it was sunny, but in the other days we had little rain showers that didn't last very long so we had to stop in the middle of filming to wait for it to stop. As our filming location was the schools facility, sometimes we had to wait 20 / 30 minutes in order to get the filming location we needed. Another issue was that when we filmed first of all one of the actors sleeves was rolled up, but when we filmed another day (and we thought we had finished filming), it turned out that his sleeves was rolled down (it was very obvious as he had bright orange sleeves), therefore we had to go back to the location and finish the film with his sleeves rolled down.

As in my animation, the music we have used is copyrighted however if the advert was to be published to the public, we as a group would  need to seek permission from the artist(s) in order to use the artists piece / music. 

As a group we are not going to false advertise the product in order to increase the products sale, we are just going to show you that when drinking Lucozade, it will allow you to work harder than when drinking water as it hydrates you more, meaning you will not tire easily. Therefore it is not false advertising as our product actually hydrates you more than water, which our advert shows. As they are both equal at the beginning, but then they have a break and take a drink. One drinks water, the other drinks Lucozade. The one who drinks Lucozade end ups starting to beat the other, as the other is more tired / less energised. They then go to have another drink break, but the one who has Lucozade offers his spare to the other actor. He then gains his energy back, and is now back to an even playing level.

When researching other adverts Lucozade adverts i could not finds and advert that was the same, i did how ever find ones that were similar and had the same principle of that by drinking the product, it will allow you to go further than if drinking water. But i did create the advert from scratch using my own original ideas.