One method that is used in advertising will be humour, this is when the advertising company tries to be funny to get the audience to remember their advert. If they are successful and become really funny and popular, many people may remember their product through the joke or theme. If becomes really popular it will be remembered as people may say the joke between each other.
Another advert technique will be parody, this is done when the advertising company takes fun of another product and / or company. They can also be done by trying to interpret another popular advert to their product. They do this to try and get different reactions, they aim to make them laugh and also for it to be remembered. A good example of this is the Somersby Cider advert, as it copies Apples adverts as its layout is like an Apple store.
Another advert method will be shock, these are adverts that try and do something shocking or bad so that people will be that shocked it will be rememberable. This is a good way to get them to remember their product as if it is that shocking people may get the product so that what happened in the advert don't happen to them. An example of a shocking advert is the Southwark council advert about gun crime, is a really shocking advert.
Another advert method is surrealism , this method is when you do something so extraordinary that it can never happen in real life, or something that can be done with enough money, but realistically it can never be done. These play on people fantasies and wants, this make it memorable as people would like it to happen to them, or it is so bad they don't want it to happen to them. My example is the Barclays card advert that has a man at work go to a cupboard and then goes down a water slide to his house, which would never happen.
Repetition is another advertising method used by companies as it is a good way to get your product remembered by the public. This is when you play the same advert or very similar adverts over and over again so that people get the product stuck into their heads. This can be a good method if the advert is good as people will want to shop in your store as they will remember the good advert and if they forget its likely to be played again so they will remember, but if done badly people will want to forget the advert and may avoid the store / business altogether.
Sex Appeal is also an advertising technique which is when you get a good looking / attractive person showing off your product and get people to buy it. This can be done as if you use a beautiful / attractive women, the men will want to buy the product as they are sexually attracted to the women and the women will buy the product to try and look like them as the men are so attracted to them. This can also be done by using and handsome / attractive man, as they women may be sexually attracted to his, and the men may buy it to look like them so that women will find them sexually attractive.
Famous faces is another advertising method and in my opinion is very much like the sex appeal method as it will use the image of a celebrity to attract new and existing customers, if they are very popular and good looking they will attract customers for their look and the fact that people know them they may buy their product. Also if they are famous and have fans hey may want to buy their product just because the product is associated with their idle.
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