Task 1 - Forms of Television Advertising: This provides evidence for: Unit 30:P1,M1,D1

Forms of Television Advertising

This provides evidence for: Unit 30:P1,M1,D1

Realist Narrative:

Realist narrative is an advert that can relate to the real world situations, my example of this would be the fairy liquid advert. As it will relate to every women or man who do the washing up. This advert has been very affective as it shows people how it can help them directly on a day-to-day basis.




Anti-Realist Narrative

Anti-Realist narrative are adverts that have things in them that wouldn't actually happen in real life and in my example Rubberduckzilla for oasis, evolves a giant rubber duck roaming around a city destroying anything that has water. The advantages of this are that you can do anything out of this world, if you can imagine it, you can do it in an advert. The disadvantage of this would be that you may go over the top and people may dislike it for that reason and may end up disliking your product.




Animation
Animated adverts are made to attract mainly the younger generation, these are used to show things mainly that are not real. This is an advantage as it will be easy to do, now days as it can all be done on a computer, it is also good as it can relate to the younger generation. The disadvantage of using animations is that the older generation may not be able to understand the advert and may end up disliking the advert.




Documents
Another form of advertising is Documentary. They are adverts that have facts and figures in them to make their product seem more better as they have sone tests and surveys on that product against other products of that type. The advantage of this will be that you can give your audience a lot of facts and figures to make them aware of how good your product is, and they normally have a 'Dr' of some sort in those adverts, therefore people are more likely to trust them. The disadvantage would be that they are normally quiet boring so people will lose interest and may end up turning the channel so they don't see your advert and therefore probably not buy your product.




Talking Heads
Talking head commercials are when there is just someone talking in the adverts, there are no dancing, acting, but will have animations to try and keep your attention but primarily it is just there person talking to you about the product. The advantage of this method is that it gets you straight to the point of the product, there is nothing distracting you from the product, you they only focus on the product. The disadvantage of this method is that people may forget the advert quickly as there was nothing interesting about that advert to keep them interested, but in order to fight that problem companies tried to use famous people as the people displaying the product in order to get their fans to buy the product which is an advantage but can also be considered a disadvantage as people may not like the person you chose so they may not buy the product.


Stand Alone
These adverts are normally a one of advert, and there is not another advert like it. These adverts, if over the top or have a good theme are normally rememberable as they are normally played a lot on a lot of channels as the don't run for long, they just do them a lot in a small period of time. The advantage of this is that if you have a good advert people will remember it for a long time such as the cadburys gorilla advert. That advert was on a long time ago but people still remember it fondly. The disadvantage  of this is that if it is not that good of an advert people will not remember and all the money will have been wasted, as it is not played over long periods so it is not as it it is relayed in peoples mind over and over again.





Series
The last form of advertising that i am going to be talking about is a series, which are adverts that are basically the same characters / actors in every advert but its just a different story to display the product. The good thing about this advert is that if they are a fan of one advert they may go and buy a product but also if one of them fails there are many more of that type of adverts they may work so they still may end up buying that product. It may also become so popular that people actually like to watch the advert just for its humour maybe such as the 'compare the market' advert's meerkat became so popular they now sell teddies of all the meerkat characters. The bad thing is that it may get played too much and may end up getting on peoples nerves such as the 'go compare' advert, but they ended up hurting the actor in the episodes (not physically but with animations) to make the people like the adverts and want to watch them again.